— Overall advisory on how to achieve sustainable and realistic growth goals given financial drivers and market factors.

— Advisory on how to achieve OKRs, align on Key Business Questions, and assign proper KPIs to benchmark to maximize returns on your marketing budget.

Full funnel performance marketing planning & analysis.

— High level media account analysis and go forward strategy suggestions.

— Advisory on how to test into new marketing channels and cut ones that aren’t working.

Education on best practices for campaign structures, targeting, optimization and creative set up to best hit your growth goals.

— Go to market strategy and planning for new lines of business.

— How to align your acquisition and retention strategies work together and maximize your performance marketing portfolio.

How to build a brand to support future growth & retention.

Education on how Cross functional needs from Brand, Creative, Finance, Dev & Data Team collaboration to unlock full usage of your media dollars.

— Advisory on how to structure growth teams at different business stages.

— What experience to vet for and questions to ask potential candidates for each role.

— Assist with audits and advisory on marketing agencies.

Info-sharing, mentoring, coaching, & collaboration with internal marketing team.